WorkShop is now looking for a National Training Lead for Sonos, responsible for driving and developing training programs in the DACH region. Do you have a passion for music and film? Do you have a passion for retail, people, digital and physical training? Do you have previous experience in project management and initiating and running retail engagement programs and events? Then you could be the person we are looking for!

The position:

Your main responsibilities will be to develop and deliver the training strategy for DACH, via platform content, events and other activations, following up with data to ensure engagement and knowledge increases. The successful candidate will be responsible for developing and implementing training programs via digital Learning Management Systems (LMS) platforms, webinars and live events, to enhance the knowledge and skills of our retail partners. If you are a strategic thinker with a passion for training and a strong background in LMS platforms and live events, then keep reading!

Responsibilities:

• Collaborate with cross-functional teams to design, develop, and deliver comprehensive training programs for retail teams across DACH

• Collaborate on the building and planning of digital engagement tools and platforms, implementation and management of channel partner Learning Management Systems (LMS) to deliver online training content efficiently

• Specifically looking for expertise and support for channel partners and independent retailers

• Work with global teams to adapt and develop engaging and effective training content for the LMS platforms, ensuring alignment with business objectives and retail best practices

• Develop a digitally led community engagement strategy to reach retail sales associates at scale (app platform experience)

• Plan, coordinate, and execute live training events, workshops, and seminars to provide hands-on and interactive learning experiences for retail teams

• Utilize data and analytics to assess the effectiveness of training programs and make data-driven recommendations for continuous improvement

• Work closely with regional retail leaders, retail marketing and other stakeholders to identify training needs and tailor programs to address specific challenges or opportunities

• Build strong relationships with key decision-makers at our retail partners to influence incremental training opportunities

Qualifications:

• Proven experience (3-5 years) as a training manager in a retail environment

• Strong experience with Learning Management Systems (LMS) platforms, including the creation of training materials, implementation and management

• Experience in planning and executing live events, workshops, and seminars for large groups

• Strong understanding of retail operations, best practices, and industry trends

• Excellent project management and organizational skills

• Analytical mindset with proficiency in data analysis tools

• Excellent written and verbal communication skills

• Ability to work collaboratively in a cross-functional team environment

• Ability to physically assist with live event equipment set-up

• Willingness to travel up to 25% of the time

• Experience from driving brand advocacy and influencing others is meriting

• Fluent in German and English

• Drivers license is a bonus

Placement: Rhine Region, Germany

Start: As soon as possible or according to agreement

Working hours: Full time

The selection and interview process is ongoing; therefore, please apply as soon as possible. We don't accept applications by mail, apply therefore via ad. Last application day is 2026-03-03.

We are WorkShop: the Consumer Experience Agency – a leading retail agency in the Nordics, dedicated to creating and delivering innovative customer experience for the world's biggest brands. We do that by offering a complete portfolio of services including data & insights, concept, field marketing and much more – so that we can be a partner to our clients in every step. Join one of our teams around the globe and explore your potential through unique projects, pop-ups, store concepts or our brand ambassador programs!

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