We at WorkShop are now looking for a Director of Brand & Business Strategy to strengthen our position as a strategic partner to some of the world’s leading consumer and retail brands!

In this senior role, you’ll drive the development of brand and business strategies for key clients – from go-to-market activation and retail experience strategy to communication and channel planning. You’ll ensure our work creates measurable brand impact and commercial results. 

At the same time, you’ll take ownership of WorkShop’s own brand positioning and marketing narrative, ensuring our story is clear, differentiated, and consistently expressed across markets.

What you will do?

Client Brand & Business Strategy:

• Lead strategic development for priority clients across brand positioning, retail activation, and commercial campaign strategy
• Translate brand direction and business goals into integrated activation strategies across physical retail and digital channels
• Partner closely with Creative Leads, Account Directors, and Operations teams to turn strategic direction into impactful execution
• Run strategic workshops, insight deep-dives, market analysis, and customer journey mapping
• Guide clients in developing channel strategies that connect brand expression to measurable business outcomes
• Oversee appointed key client P&Ls

Commercial & Growth Strategy:

• Support key account development by identifying growth opportunities and long-term strategic roadmaps
• Play a key role in shaping new business pitches, case storytelling, and overall strategic narratives
• Bring analytical rigor and structured thinking to complex client challenges

WorkShop Brand Positioning & Marketing:

• Own and evolve WorkShop’s brand positioning in the market
• Ensure our story – who we are, what we offer, and why it matters – is consistently communicated across all touchpoints
• Guide internal content creation (case studies, thought leadership, awards strategy, industry presence)
• Represent WorkShop’s strategic capabilities externally in client leadership meetings and industry forums

Service Development & Strategic Enablement:

• Identify opportunities to productize strategic and creative services for scalability and margin improvement
• Bring market intelligence and trend insights into the organization to inspire new thinking
• Build strategic frameworks, tools, and methods that strengthen how we collaborate across teams and markets

Who you are?

We believe you’re a strategic thinker with a strong passion for brand, culture, and commerce. You can move seamlessly from big-picture strategy to hands-on activation and are comfortable leading conversations with senior stakeholders. We also believe you: 

• Have a solid background in brand strategy, marketing strategy, or brand activation (agency or brand side)
• Have a proven ability to connect brand building with commercial outcomes
• Have excellent communication and facilitation skills – especially with senior clients
• Have experience navigating from board-level framing to tactical activation
• Have curiosity and insight into retail, consumer culture, shopper psychology, and the future of brand experience
• Are fluent in both English and Swedish 

WorkShop offers you an exciting job in an international and dynamic organization where there is a short time gap from idea to action. Would you like to join us? 

Placement: Stockholm HQ NextGenRetailHub (Hybrid)

Start: As soon as possible or according to agreement

Working hours: Full time

Selection and interview process is ongoing; therefore, please apply as soon as possible. We don't accept applications by mail, apply therefore via add. 

Last application day is 2025-11-12.

We are WorkShop: the Consumer Experience Agency – a leading retail agency in the Nordics, dedicated to creating and delivering innovative customer experience for the world's biggest brands. We do that by offering a complete portfolio of services including data & insights, concept, field marketing and much more – so that we can be a partner to our clients in every step. Join one of our teams around the globe and explore your potential through unique projects, pop-ups, store concepts or our brand ambassador programs!

Learn more about our company at WorkShop and follow us on Facebook, LinkedIn and Instagram!